"The real voyage of Discovery lies not in seeking new lands, but in seeing with new eyes"
Marcel Proust

Saturday, April 23, 2011

Hidden Logos

Posted by Ted:
I recently attended a session by Shea Lewis from Arkansas State Parks about graphic design. It changed my life… and not for the better. I am cursed with seeing the arrow in the FedEX logo. Have you seen it? Now I am obsessed with seeing the arrow when a FedEx truck drives past. And, to make things worse, I am spreading the disease.  All the way to Chicago on our recent I-55 trip I kept asking LuAnn, “Look! Do you see the arrow?” Other strains of the disease include seeing the 31 in Baskin Robbins signs and noticing nothing but O and U’s (for University of Oklahoma) in the Conoco signs. LuAnn and I will use the websites below to spread the “do you see it?” disease to our readers.    Actually we think it will be a fun diversion for road readers to spot and discern the deeper meanings of these amazingly creative symbols. You might want to check out the websites yourself to see how clever graphic designers make their logos contagious.   

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