As the Major League Baseball All-Star Game approaches Kansas City, just a short drive from my house, I actually wish I were 5 hours away. Not because I don't want to be near it. I LOVE baseball! I played softball for years and must make at least one MLB game and a handful of local baseball games each summer in order to get my fix.
But from a marketing stand-point, I would like to be just on the edge of St. Louis. Multiples of me at the intersections of major interstates coming from the east, north, and south to funnel onto I-70. Me at a roadside stand hawking Driving Across Missouri: A Guide to I-70 http://www.amazon.com/Driving-Across-Missouri-Guide-I-70/dp/0700616977. Me, dressed in Royal blue and a tad of Cardinal red (since I'd be on Cardinal territory), yelling out to baseball fans from around the country-- "Don't wait until the National anthem to start your fun! Start at mile 234!"
Of course, I should have just added another 2 billboards to the dominoes along the route: Billboard 1: "Do you know what happened at mile 119?" Next Billboard: (a cheesy picture of Ted and I smiling and holding our book) "Read our book and you'll find out!"
Meanwhile, Ted has set up his stands on the opposite field, the border of Colorado and Kansas, and is hawking his Kansas book http://www.amazon.com/Driving-Across-Kansas-Guide-I-70/dp/0700612602 along with some Cracker Jacks for the game. Together we have surrounded east and westbound fans-- covered all our bases, moved in for the bunt, and oiled our glove.
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